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Yuki Obayashi is a graphic designer whose work focuses on branding systems, typography and layout, and finding the sweet spot between analogue and digital processes. Currently designing at Under Armour on the Global Creative Team. 



Selected Work
Urban Outfitters
  ︎︎︎UO LIVE
  ︎︎︎UO Brand Identity
  ︎︎︎UO End of Year Book
  ︎︎︎UO Earth Month
  ︎︎︎UO Digital
  ︎︎︎UO Shop Tax Free
  ︎︎︎UO Home Packaging
︎︎︎Dais
︎︎︎Cove
︎︎︎Merch
︎︎︎Etc.
︎︎︎Prints



Contact
︎︎︎Email
︎︎︎Instagram

︎︎︎LinkedIn


︎︎︎Learn more!︎︎

WE ARE FOOTBALL

Scope: Digital Design  
For decades, Under Armour has been at the forefront of football, pioneering performance gear and championing the game’s most dynamic athletes. From the rise of women’s flag football to Gunna’s MTV Music Awards Halftime Show, We Are Football speaks directly to the next generation, shaping the future of sport and culture.  
WAF included a full site homepage takeover. Custom modules were designed, utilizing motion and a vibrant palette meant to disrupt the scroll.



CD: Alex Bardoff, Nathan Grundhauser, Lauren Simmons
Production Partner: Magna Studions
Director: Ryan Takashi
Digital Design: Andrew Pierce, Yuki Obayashi
Illustration: Matt Taylor

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