Yuki Obayashi is a graphic designer whose work focuses on branding systems, typography and layout, and finding the sweet spot between analogue and digital processes. Currently designing at Under Armour on the Global Creative Team. 



Selected Work
Urban Outfitters
  ︎︎︎UO LIVE
  ︎︎︎UO Brand Identity
  ︎︎︎UO End of Year Book
  ︎︎︎UO Earth Month
  ︎︎︎UO Digital
  ︎︎︎UO Shop Tax Free
  ︎︎︎UO Home Packaging
︎︎︎Dais
︎︎︎Cove
︎︎︎Merch
︎︎︎Etc.
︎︎︎Prints



Contact
︎︎︎Email
︎︎︎Instagram

︎︎︎LinkedIn


︎︎︎Learn more!︎︎



UO Brand Identity

Scope: Brand Identity, Art Direction, Illustration
Conceptualized and executed identities for various brand events and collaborations. Assets include posters, customized giveaways, illustrations, type treatments, informational signage, emails, and digital media.
CD: Ian Rousey, Steph Miller,
Victoria May
Design: Yuki Obayashi   
Copy: Dave Devasa & Rachel Haas


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