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Yuki Obayashi is a graphic designer whose work focuses on branding systems, typography and layout, and finding the sweet spot between analogue and digital processes. Currently designing at Urban Outfitters on the Brand Identity Team. 



Selected Work
Urban Outfitters
  ︎︎︎UO LIVE
  ︎︎︎UO Brand Identity
  ︎︎︎UO End of Year Book
  ︎︎︎UO Earth Month
  ︎︎︎UO Digital
  ︎︎︎UO Shop Tax Free
  ︎︎︎UO Home Packaging
︎︎︎Dais
︎︎︎Cove
︎︎︎Merch
︎︎︎Etc.
︎︎︎Prints



Contact
︎︎︎Email
︎︎︎Instagram

︎︎︎LinkedIn


︎︎︎Learn more!︎︎

UO Brand Identity

Scope: Brand Identity, Art Direction, Illustration
Conceptualized and executed identities for various brand events and collaborations. Assets include posters, customized giveaways, illustrations, type treatments, informational signage, emails, and digital media.
Mademe X UO Launch Party Posters Mademe X UO Launch Party Email & IG Mademe X UO Launch Party Event Photos Round Two X Nickelodeon Event Posters Round Two X Nickelodeon Event Photos Grillo's Pickles X Carrots Posters Grillo's Pickles X Carrots Event Photos Sonny Angel Swap Poster & IG Laufey In-Store Appearance Poster $ IG Schaumburg New Store Opening Posters Mr. Natural Launch Party Posters Philadelphia Film Festival Ads & Tote
Additional Event Signage Additional Event Signage Additional Event Signage Additional Event Signage
Additional Sale Signage Additional Sale Signage Additional Sale Signage Additional Sale Signage
CD: Ian Rousey, Steph Miller,
Victoria May
Design: Yuki Obayashi   
Copy: Dave Devasa & Rachel Haas

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