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Yuki Obayashi is a graphic designer whose work focuses on branding systems, typography and layout, and finding the sweet spot between analogue and digital processes. Currently designing at Urban Outfitters on the Brand Identity Team. 



Selected Work
Urban Outfitters
  ︎︎︎UO LIVE
  ︎︎︎UO Brand Identity
  ︎︎︎UO End of Year Book
  ︎︎︎UO Earth Month
  ︎︎︎UO Digital
  ︎︎︎UO Shop Tax Free
  ︎︎︎UO Home Packaging
︎︎︎Dais
︎︎︎Cove
︎︎︎Merch
︎︎︎Etc.
︎︎︎Prints



Contact
︎︎︎Email
︎︎︎Instagram

︎︎︎LinkedIn


︎︎︎Learn more!︎︎

End of Year Book 2023

Scope: Art Direction
Every year, the art dept gathers and compiles their favorite work into an archival book. I was tasked with spearheading the cover's design, choosing cover and slip materials, and formatting and designing 100+ full-bleed spreads.












CD: Steph Miller, Yuki Obayashi, Ethan McGowan
Design: Victoria May, Jackie Jensen, Ian Rousey, Hannah Mack,
Nicole Morris, Kyla Irizarry, Hanna Norland, Marcus Frye-Boyd,
Ethan Dupont, Elise Nichols, Chloe Hemingway, Abaigh Casey,
Salma Alonso, Cassidy Ridgway, Taylor Morabito, Dylan Wimberly

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