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Yuki Obayashi is a graphic designer whose work focuses on branding systems, typography and layout, and finding the sweet spot between analogue and digital processes. Currently designing at Urban Outfitters on the Brand Identity Team. 



Selected Work
Urban Outfitters
  ︎︎︎UO LIVE
  ︎︎︎UO Brand Identity
  ︎︎︎UO End of Year Book
  ︎︎︎UO Earth Month
  ︎︎︎UO Digital
  ︎︎︎UO Shop Tax Free
  ︎︎︎UO Home Packaging
︎︎︎Dais
︎︎︎Cove
︎︎︎Merch
︎︎︎Etc.
︎︎︎Prints



Contact
︎︎︎Email
︎︎︎Instagram

︎︎︎LinkedIn


︎︎︎Learn more!︎︎

DAIS Rebrand

Scope: Art Direction, Brand Identity
I had the opportunity to work with fitness influencer Daisy Keech on a rebrand for DAIS. We spent time concepting, choosing color palettes, and deciding how to best showcase her voice and personality. Here are an assortment of proposed web design layouts and brand deck as she continues to build out her brand!


Click for Brand Deck ^
CD: Yuki Obayashi

Guidance and Mentorship: Eamonn Courtney
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