︎
Yuki Obayashi is a digital designer whose work focuses on branding systems, typography and layout, and finding the sweet spot between analogue and digital processes. Currently designing at Under Armour on the Global Creative Team. 



Selected Work
Under Armour
︎︎︎For The Girls
︎︎︎We Are Football
Urban Outfitters
  ︎︎︎UO LIVE
  ︎︎︎UO Brand Identity
  ︎︎︎UO End of Year Book
  ︎︎︎UO Earth Month
  ︎︎︎UO Digital
  ︎︎︎UO Shop Tax Free
  ︎︎︎UO Home Packaging
︎︎︎Misc.



Contact
︎︎︎Email
︎︎︎Instagram

︎︎︎LinkedIn


︎︎︎Learn more!︎︎

FOR THE GIRLS


Role: Design
CD: Lauren Simmons
Copy: Alex Steel
Production: Magna Studios

WE ARE FOOTBALL


Role: Design
CD: Alex Bardoff
Copy: Alex Steel
Production: Magna Studios
A landmark campaign that celebrates the athletes and energy driving the game today.

UO LIVE


Role: Design
CD: Jackie Jensen
Copy: Dave Devasa

An exclusive live concert series at five college campuses.

UO BRAND ID


Role: Identity, Design
CD: Ian Rousey
Copy: Dave Devasa

UO END OF YEAR BOOK ‘23


Role: Art Direction
CD: Steph Miller