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Yuki Obayashi is a graphic designer whose work focuses on branding systems, typography and layout, and finding the sweet spot between analogue and digital processes. Currently designing at Urban Outfitters on the Brand Identity Team. 



Selected Work
Urban Outfitters
  ︎︎︎UO LIVE
  ︎︎︎UO Brand Identity
  ︎︎︎UO End of Year Book
  ︎︎︎UO Earth Month
  ︎︎︎UO Digital
  ︎︎︎UO Shop Tax Free
  ︎︎︎UO Home Packaging
︎︎︎Dais
︎︎︎Cove
︎︎︎Merch
︎︎︎Etc.
︎︎︎Prints



Contact
︎︎︎Email
︎︎︎Instagram

︎︎︎LinkedIn


︎︎︎Learn more!︎︎

UO LIVE


An exclusive live concert series at five college campuses.

UO Brand Identity


Creation, development, and execution of various brand event identities, both in-store and online. 

UO End of Year Book ‘23


Art direction and execution of Art Dept’s EOY Book.

UO Earth Month


Brand identity for Earth Month-focused regional events held at various UO stores.

UO Digital


An assortment of assets for UO digital channels including emails, social, and website promos.